Roger Ballen
[Photographer, b. 1950, New York, lives in Johannesburg, South Africa.]
Every time you push the button of the camera you create a new reality. 
You can’t just set things up and photograph them and expect the picture to “zap.” It is very important that the mind feels that there is a moment of truth or a moment of authenticity. It’s really crucial, because if the artist’s hand is seen as too strong, the pictures seem either dead or contrived.