Ed Ruscha
[Artist, b. 1937, Omaha, Nebraska, lives in Los Angeles.]

 The fact that few “painter-fine-artists” used photography in their work made it appealing. 
 Above all, the photographs I use are not “arty” in any sense of the word. I think photography is dead as fine art; its only place is in the commercial world, for technical or information purposes. 
 My pictures are not that interesting, nor the subject matter. They are simply a collection of “facts;” my book is more like a collection of “Ready-mades.” 
 Unfortunately, there was no Jackson Pollock of the camera. 
 I just use [the camera]. I just pick it up like an axe when I’ve got to chop down a tree. I pick up a camera and go out and shoot the pictures I have to shoot. 
 Yes, there’s a certain power to a photograph. The camera has a way of disorienting a person, if it wants to and, for me, when it disorients, it’s got real value. 
 There were no rules to be written, and no rules to be followed in the same sense that there are in painting and sculpture and other forms of art. 
 I believe in intuition and approaching things as instant gratification. Just do the things you want to do, make the kind of pictures you want to make. 
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